60% Increase in Conversion Rate
90% Increase in Website Traffic
20% Increase in Revenue
Hot Tub Spa Supplies is a retail business 100% focused on giving their customers the best value, service and products. Their new site needed to support this goal on the front- and backends, which is why the first task was to migrate them to Magento 2.3.
The site needed to provide fast access to specific parts among an inventory of more than 10,000 SKUs while maintaining an exciting and friendly brand experience. With this in mind, we focused on three key goals: streamlining the search tool, making it visible throughout the site, and redesigning the site navigation.
Hot Tub Spa Supplies customers got a convenient - and much smarter - tool to search, review and buy the parts they need. We worked with the HTSS team to create better search filters and logic to users navigate to what they wanted. To make it the key sales tool on the website, we also made the parts finder ‘sticky’ so it appears at the top of every page - and in front of every user.
Part of how HTSS continues to grow their revenue is by learning more about their customer needs and wants - and then providing solutions. To help users find what they want and enjoy the journey, our design team deployed a new look for the HTSS brand.
The modern style of the site isn’t just for looks though - every design choice was carefully thought out to optimize user engagement. Every click leads people closer to the products they want, which is good news for the HTSS conversion rate.