With an established customer base and an eye for expert design, the team AAE Glass presented us with the venture of a complete migration from their existing M1.9 site to a functional M2 site. What set this project apart was the unconventional challenge of developing an engaging educational center on the site. Now, with enhanced eCommerce and engaging arts education content, they are generating more awareness, revenue, and happy customers than ever before.
Fresh design, intuitive navigation and redeployed calls-to-action help people find and get to what they want, fast. AAE Glass has a notable customer base, so improving the shopping experience was a high-priority for their team. With the customizable capabilities provided by Magento 2 platform, our team was able to integrate a reward system which provides coins with every interaction that can be used toward future purchases. The education center not only boosts revenue, but it also helps to convert the casual, browsing customers into better artists and loyal brand supporters. Win-win.
The remarkable education center along with the specialized marketing initiatives led AAE Glass to a 20% increase in conversion rates.
Within the education center users can also view the AAE Glass Studio Event Calendar, browse included links to all the AAE Glass products used in each video, and access printable tutorials, books, and DVDs
Some UX design upgrades include:
The result is a scalable website they can use to grow their business and adapt to new opportunities, while placing an emphasis on the products they are most proud of, leading to higher conversions post-launch.
We were able to strategize future plans for the site which, after the new site launch, would yield a 12% contribution by Paid Ads to Total Revenue. SEO and keyword selection anchored every decision to ensure content impact and longevity. Key marketing strategies, campaigns and implementations included:
Tanya Veit / Founder & Owner