40% Increase in Sales
104% Increase in Website Traffic
24% Increase in visitor session
50% Increase in Returning Customers
For the DCW team, the challenge of the Pump Products site migration, produced three main objectives that guided our work and would eventually produce a 104% Increase in Website Visitors. These three goals included:
Our solutions were centered around extending the technological adaptations Pump Products had already established and performing a seamless Magento Migration. With this in mind, our team was able to deliver a fully customized and scalable site which included these
When constructing the interactive parts diagrams for the Pump Products Magento store, our team designed with two main outcomes in mind.
Pump Products customers can take advantage of a dynamic Omnichannel solution with a well defined customer journey. The new online store expertly displays a variety of filters, illustrative buyer’s guides, interactive parts diagrams, and informative videos. Every visitor to the online store now has the ability to shop for and buy single products using the interactive diagrams that employ hover and click interactivity which shows product information, availability, and options to add to cart or visit the detailed product page. All data is pulled in real-time from the Pump Products database and connected to the diagram nodes which are identified as SKUs of the parts. With these improvements, the Pump Products’ online store saw a 24% increase in average visitor session.
The DDI ERP is ideal for a large parts and machinery distributor like Pump Products. The team at Pump Products came to DotcomWeavers wanting to streamline their order-to-cash cycle integration. However, they lacked a direct connector for Magento and DDI. That is where our team came in to build a custom, flat-file-based integration. This provided Pump Products with the following Magento capabilities:
In order to make Pump Products’ 50,000+ SKU inventory more accessible, our team worked to scrub the existing databases. We then installed a Product Information Manager (PIM), which establishes a data management workflow with the product data team and automatically receives SKU data from the DDI ERP. Overall, our efforts led to a 50% increase in returning customers.
All of which are then automatically pushed to their Magento Store where the user can search for parts by manufacturer, SKU #, series, and more. The newly designed Manual Finder even provides customers with brochures, product manuals, and product model diagrams.
As an eCommerce company, website layout and navigation are extremely important to us. The DotcomWeavers team has helped us develop a site that is presentable, efficient and easy to use for our customers.
Craig Mccrickard , Project Manager PUMP PRODUCTS